Discover the Future of eCommerce
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Join us for an inspiring and insightful morning at the eCommerce Executive Brunch, designed for C-level leaders navigating the rapidly evolving world of digital commerce.
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This exclusive gathering brings together top decision makers to explore the opportunities and challenges shaping the future of eCommerce.
We will explore AI transformation, uncovering its opportunities and threats for eCommerce.
Engage with thought leaders on driving growth, enhancing customer experience, meeting personalization demands, and integrating systems for scalable growth.
This is an unmissable opportunity to connect with peers, share ideas, and gain the knowledge you need to drive your organization forward in the dynamic eCommerce landscape.
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Future Scape - Leading Digital Business into Tomorrow
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MODERATOR
Nina Rahkola
Journalist, TV-host
Nina Rahkola is a documentarist and journalist who has been hosting several current affairs shows in Finnish television. She has received awards for her documentary projects where she meets people around the world, including Iraq and The United States. Rahkola is known for intensive yet humane interviews with the politicians and Finnish celebrities from different walks of life.
SPEAKERS
Mika Syrenius
Board professional, Investor, Digital commerce specialist
Mika Syrenius has worked around the digitalization of commerce, seeking competitive advantages from the latest innovations in data, technology, and processes. Artificial intelligence has been at the core of digital commerce for years, particularly in marketing, customer acquisition, and predictive data-driven management. Generative AI has now emerged as the most critical new transformation in business. With this growing interest, Mika Syrenius has been an active speaker and trainer in leveraging AI.
Mika Maliranta
Director, Labour Institute for Economic Research LABORE
Mika Maliranta (PhD, Economics) is the Director of LABORE and a professor at the University of Jyväskylä. His research and teaching focus on the factors driving economic growth: productivity growth and labor market dynamics. He also serves as the chair of the OECD’s Industry Analysis Working Group, vice-chair of Finland’s Legislation Assessment Council, and a member of the Productivity Board. He has authored a book titled Pinnan alta – miksi edessämme on vahvan talouskasvun aika? (Beneath the Surface – Why We Are Entering a Period of Strong Economic Growth).
Pia Pekkala
Senior Advisor, Digital Content, Solteq
With a mix of business design, digital journeys, and content wizardry, Pia helps companies create customer experiences that feel less like technology and more like magic. As a Senior Advisor in digital content, Pia is all about blending strategy, AI, and personalization to craft future-ready, human-centered solutions.
Brendan Binedell
Channel Manager Nordics, Liferay
Brendan Binedell is the Channel Manager, responsible for implementing the business and channel strategy for Nordics. Brendan draws on more than 15 years of Channel and Strategic Alliance Management experience in the Business Information, Technology, and Service Industries. He has a proven track record in supporting business transformation both on the operational and commercial fronts.
AGENDA
The programme will be carried out in English
8.15
Breakfast​​
Enjoy the breakfast while meeting your industry peers​​
9.00
Welcome and introductions
9.05
Keynote: The opportunities and threats of AI transformation
Mika Syrenius, Board professional, investor, and consultant in digital commerce
9.35
Panel Discussion: Driving Growth in eCommerce​
Mika Syrenius, Board professional, investor, and consultant in digital commerce
Pia Pekkala, Senior Advisor, Digital Content, Solteq
Brendan Binedell, Channel Manager Nordics, Liferay
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​Leveraging technology to enhance customer experience
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Personalization in eCommerce: Meeting the new consumer expectations
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Breaking down silos and integrating systems for scalable growth in eCommerce
10.00
Keynote: Beneath the Surface
Mika Maliranta, Director, Labour Institute for Economic Research LABORE
10.20
Navigating the Future: Key Insights from the Nordic eCommerce Trends 2025 Report
Pia Pekkala, Senior Advisor, Digital Content, Solteq
10.35
Roundtable discussions: Navigating the Future
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