Tailored for You: The Power of Personalization in Digital Commerce

Tailored for You:

The Power of Personalization

in Digital Commerce

27.3.2025 | 11:30 - 12:45 EET | Executive Webinar

VIP INVITEE REGISTRATION

By Invitation only.

From Hype to ROI: Making Personalization Work for Your Business

Welcome to this enlightening webinar designed for eCommerce professionals who are ready to elevate their business strategies through personalization. In today's competitive market, personalization is not just a trend but a powerful business imperative.

Join us as we transition from high-level strategic insights to practical, actionable steps that can be implemented within your business framework. Our experts will guide you through understanding how adopting a personalization mindset is as crucial as the actionable tasks themselves. We will also explore the varying levels of business maturity in personalization, helping you identify the "next best action" for your organization based on your data capabilities, technological architecture, and operational prowess.

Don’t miss this opportunity to transform your approach to digital commerce through the power of personalization. Discover how to move from hype to tangible ROI and position your business at the forefront of the eCommerce landscape. Register now to secure your spot in this transformative webinar!

Future Scape - Leading Digital Business into Tomorrow

MODERATOR

Nina Rahkola

Journalist, TV-host

Nina Rahkola is a documentarist and journalist who has been hosting several current affairs shows in Finnish television. She has received awards for her documentary projects where she meets people around the world, including Iraq and The United States. Rahkola is known for intensive yet humane interviews with the politicians and Finnish celebrities from different walks of life.

SPEAKERS

Kari Korkiakoski

CEO, Futurelab Experience

Kari Korkiakoski is a leading expert in strategic customer experience development, a lecturer, and a non-fiction author. His expertise in customer experience is built on over 20 years of experience in leadership roles in marketing, communications, and digitalization. Korkiakoski is the founder and CEO of Futurelab Experience Oy. Kari has written four books about customer experience and he has kept a blog since 2009. In addition to these roles, he has co-founded several companies and serves on the boards of various businesses, bringing the customer’s voice into decision-making. One of these companies is a small eCommerce company operating in Finland and Sweden. Korkiakoski is committed to placing the customer at the heart of business decisions and is ready to challenge traditional thinking models.

Kari-Korkiakoski-e1613643454383-639x650_

Pia Pekkala

Senior Advisor, Digital Content, Solteq

With a mix of business design, digital journeys, and content wizardry, Pia helps companies create customer experiences that feel less like technology and more like magic. As a Senior Advisor in digital content, Pia is all about blending strategy, AI, and personalization to craft future-ready, human-centered solutions.

Suvi Niemi

Strategic Enablement Specialist, Liferay

Suvi is an experienced Sales Enablement professional with a demonstrated history of working in the technology industry. Having worked in various roles, from business development to sales enablement, Suvi leads business sales training and enablement initiatives for Liferay partners and internal employees. Suvi thrives when working alongside equally passionate sales and enablement professionals in an environment where the customer is always put first.

AGENDA

The programme will be carried out in English

11:30

Welcome and introductions

11:35

How to Capture Consumer Attention and Trust?

Kari Korkiakoski, CEO, Futurelab Experience

In the digital landscape, is customer experience still relevant?
Emotions in digital commerce
Measuring CX through the journey
Leading the change to become customer-centric

11:55

From strategy to impact – Making personalization a business growth engine

Pia Pekkala, Senior Advisor, Digital Content, Solteq

Personalization is a business strategy, not just a tech feature
Move beyond basic segmentation
Organizational alignment is the key
Start where you are & scale strategically

12:05

Perspective on Personalization in Commerce

Suvi Niemi, Strategic Enablement Specialist, Liferay

Leveraging AI for enhanced customer engagement
Strategic data integration for comprehensive customer insights
Translating strategy into tangible outcomes

12:15

Panel Discussion

Scaling Personalization: Turning Vision into Reality

Kari Korkiakoski, CEO, Futurelab Experience

Pia Pekkala, Senior Advisor, Digital Content, Solteq

Suvi Niemi, Strategic Enablement Specialist, Liferay

Explore practical frameworks and approaches to transition personalization from a concept to implementation in your daily operations.
Dive into essential measurements and KPIs that gauge the effectiveness of your personalization efforts.
Learn how to initiate AI-powered personalization strategies
Gain insights on concrete actions to take on Monday morning to jumpstart your personalization journey