FEB 5th, 2026 | NORDIC EVENT
CLARION JÄTKÄSAARI, HELSINKI, Finland
GOING LIVE 8 AM CET & 9 AM EET
#smartcommercenordic
WHAT IS THE FASTEST AND SMARTEST WAY TO GROW YOUR BUSINESS?
Revolutionising your eCommerce strategy from being traditional to being data and customer centric.
Digital commerce has gone beyond “buying something on a website” to a series of interactions that rely on technology to move goods.
Smart Commerce Nordic 2026
In an era where AI, sustainability, and global expansion are reshaping commerce, Smart Commerce Nordic 2026 stands as the premier event for C-level executives navigating the future of digital commerce.
Next year, we will focus on AI-Driven Commerce, where AI powers automation, personalization, and smarter decision-making. We also highlight Circular Commerce, emphasizing circular business models, green logistics, and ethical retail for profitable and responsible growth. Lastly, Commerce Without Borders explores cross-border opportunities, decentralized marketplaces, and new digital economies.
Once again, we bring commerce leaders together to tackle shared challenges, uncover new opportunities, and shape a smarter and globally connected future of commerce!
Welcome to join Smart Commerce Nordic 2026!​
AI DRIVEN COMMERCE
THEMES 2026
SUSTAINABLE AND CIRCULAR COMMERCE
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COMMERCE WITHOUT BORDERS
KEYNOTE 2026
Jeremy Schwartz
FORMER CEO OF PANDORA, THE BODY SHOP & L’OREAL UK
With a distinguished career spanning several iconic global companies such as Coca-Cola, L’Oréal, The Body Shop, and Pandora, Jeremy Schwartz has established himself as an authority of informed leadership and empirical wisdom in the business world. The breadth of his experience provides a unique vantage point, offering a panoramic view of business dynamics across different sectors. Jeremy’s foresight led him to champion the integration of digital trends, recognizing the transformative power of e-commerce, AI and digital landscapes long before they became industry staples.
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​In the ever-evolving digital age, Jeremy Schwartz stands as a testament to informed authority, blending traditional business acumen with a forward-thinking approach, ensuring businesses are relevant today and into the future.
MODERATOR 2026
NINA RAHKOLA
JOURNALIST, MODERATOR
Nina Rahkola is a seasoned journalist, media professional, and event moderator known for her insightful presence and sharp interviewing skills. With a background in television journalism and current affairs, she has hosted and produced some of Finland’s most-watched current affairs programs, covering topics from politics to global trends.
SELECTED SPEAKERS FROM 2025
LINDA U JOHANSSON
CEO, FUTURIST DIGITAL SOLUTIONS | SWEDISH METAVERSE CENTER (SE)
Linda is a known within the IT industry in Sweden to be a strategist regarding e-commerce, digital trends and Metaverse. With an extensive experience of more than 25 years she has built a reputation as a futurist. She is today the CEO of Swedish Metaverse Center – a training institute for Metaverse certificates.
Linda has a vast experience of ecommerce since she has been responsible for launching the ecommerce solution for both Volvo Cars and Lynk & Co. She is a driven entrepreneur who has founded several companies that focus on global e-commerce. She as also written two books: Metaverse Mayhem - AI & Metaverse what happens next (2023) and The B2B book - 7 steps to digital domination (2024)
ANNARIIKKA KÄHÖNEN
COUNTRY LEAD FINLAND | KLARNA (FI)
Annariikka has over 10 years of experience in sales, development, and marketing of international consumer brands. According to her expertise, the key elements of a holistic customer experience are accessibility, ease of use, and security, with personalization playing an increasingly significant role in the digital environment.
At Klarna, Annariikka works closely with leading online retailers in Finland and internationally as a partner in developing ecommerce customer experiences, particularly in the areas of payments, brand visibility, traffic, and conversion optimization.
VEERA KORVENKARI
DIGITAL STRATEGIST AND DIGITAL MARKETING LEAD | SOKOS, SOK (FI)
Veera is a Digital Marketing Lead who champions strategic thinking and agile growth hacking while elevating the work of her colleagues. Customer understanding and data-driven, relevant, and engaging content is in the center of everything Veera does. She has been active within the AR powered make up try on - project.
BETH SHERO
CEO & CO-FOUNDER | SHERO COMMERCE (US)
Beth is an accomplished entrepreneur and the driving force behind Shero Commerce, a certified Women-Owned Business Enterprise (WBE) specializing in innovative eCommerce solutions. With over a decade of leadership experience, Beth has guided the company from its inception in 2010 to becoming a globally recognized Shopify Plus Partner, serving over 500 clients and transforming businesses through tailored digital strategies.
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Beth’s expertise spans strategy, operations, and fostering client relationships, where her hands-on approach has earned her a reputation for delivering results that empower businesses to thrive in the competitive digital landscape. Beth brings a unique vision to the eCommerce space, continually pushing boundaries to deliver exceptional customer experiences and drive meaningful business growth.
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TICKET CATEGORIES - REGISTER NOW.
(prices excl. VAT 25,5 %)
COMING WITH A BIGGER TEAM?
You get -10 % group discount for a group of at least 3 people or larger than that.
You can also ask a group offer from ida.vuorinen@professio.fi – we are happy to help you.
PARTNERS 2026
PARTNERS 2025
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WANT TO BE PART OF SMART COMMERCE 2026?
Contact:
ville.hollstein@professio.fi
+358 044 353 5444